Coca Cola - Flags of Pride

**The Challenge:** Brands like to show up for Pride, but how do we leverage Coca-Cola’s brand to do something more meaningful?

**The Insight**: Many people are aware of the iconic rainbow flag of Pride, but are less aware of flags of the communities that celebrate pride. Working with Stonewall, we wrote a detailed guide for 13 LGBTQIA+ communities about the origin and meaning behind their flags.

**The Results**: Digitally adopted by Coca-Cola across their EU support for Pride, particularly in London Published on the Coca-Cola EU, with the campaign taking over all of central London on the day of Pride.

**My Role**: I advised on the strategy of the social element to the campaign, including researching and writing the content for the Instagram Guide and all social posts.